Mike Dreaden

Cox Media Group, VP, News and Marketing, Television

Mike Dreaden is VP of news and marketing for television for Cox Media Group. In this role, Dreaden works with the news and marketing departments in CMG’s ten television stations, providing guidance and a corporate connection as the group works to expand and grow its news brands not only on television, but across a growing number of digital platforms, as well.

Dreaden has spent 17 years with CMG. Prior to moving into his current position, he was news director for WSB-TV, Atlanta’s television news leader. In this role, Dreaden oversaw the daily news operations and strategic planning for more than 45 hours of local news coverage every week. Dreaden was promoted to news director after serving as the news department’s managing editor since 1999.

Prior to joining WSB-TV, Dreaden worked in the newsrooms of television stations such as WNBC in New York, WNEV (now WHDH) in Boston, and WSVN in Miami. His television news career started more than forty years ago. After graduating from the University of Florida in 1973, he got his first TV news job at WBBH-TV in Fort Myers, where he did virtually every job in the newsroom (including processing film!). He started as a photographer/editor and then almost immediately moved into reporting. Dreaden also directed and produced newscasts, and finally settled on the role of producer as the job that best suited his skills. He moved to Indianapolis as the 11:00 p.m. producer for WRTV and from there he was hired to produce the 11:00 p.m. newscast at WNBC in New York. Dreaden was promoted to 6:00 p.m. producer and then senior producer at WNBC, his first management position. During this period, WNBC became competitive for the first time in years, rising from last place in the local news race to a very solid second place position.

Dreaden headed upstate to WNYT-TV, the NBC affiliate in Albany, New York, for his first job as a news director. News management positions followed at WWL in New Orleans and WNEV in Boston, before he returned to Florida and WSVN in Miami. As director of news/editorial he was a member of the team that ushered the station through the unprecedented transition from an NBC affiliate to a news-intensive independent (later Fox) station. Dreaden came to Atlanta in 1994 to become news director at WGNX-TV (now WGCL), where he guided the station’s transition from independent to CBS affiliate. He made the move to WSB-TV in 1999.

Dreaden has received numerous Emmy awards from the National Academy of Television Arts and Sciences Southeast Chapter, including several Best Newscast awards. During Dreaden’s tenure as managing editor, WSB-TV received the Alfred I. DuPont award for journalistic excellence, and the Edward R. Murrow award for overall news excellence. The news department also received many Georgia Associated Press Broadcasters Association awards including Atlanta’s best newscast.

Dreaden earned a Bachelor of Science degree in broadcasting from the University of Florida. He and his wife of thirty-three years, Edie, live in Sandy Springs.  Their daughter Maria is a tennis professional at a local country club and lives nearby.

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